It's a pretty safe bet the surrealists hadn't any idea how the surf posters would be to the creative design sections of add.gurus. Post mondernism is defining its place in the commercial world. Those countries that share the Pacific rim have been plundered in on it . It's relly important to the artists of these countries. What has the surfing community taken out of this post moderism art? well quite a lot. Look at all the cult brands in surfing. They border on becoming mainstream but try and dance the line. Trying to maintain a tribalbrand. Some of course really are mainstream and the lure of their brand is still strong with the masses. More serious surfers are opting out of paying huge money for a pair of shorts with a  sticker on. They leave that to the mums and dads to buy for the kiddies on their way to maccas.